Whenever possible, notetaking is an important part of customer conversations

  • Robert Fitzpatrick advocates for the importance of notetaking in Book - The Mom Test.. How to talk to customers and learn if your business is a good idea when everyone is lying to youBook - The Mom Test.. How to talk to customers and learn if your business is a good idea when everyone is lying to you

    Metadata:

    author: Rob Fitzpatrick

    title: The mom test: how to talk to customers and learn if your business is a good idea when everyone is lying to you

    Dat...
    , mainly mentioning two advantages:
    • It helps to put the results into everyones head instead of just yours, this is very important for the team dynamic, as nearly every party of a startup relies on the feedback gathered from customers.
    • It gives you the ability to capture verbatim quotes, which can be used for marketing or in arguments about product decisions.