When talking to customers about your startup, talk about their life instead of your idea

  • When talking about our startup idea, it is in peoples interest to give positive feedback regardless of what they think When talking about our startup idea, it is in peoples interest to give positive feedback regardless of what they think

    As mentioned in [[Book - The Mom Test.. How to talk to customers and learn if your business is a good idea when everyone is lying to you]], people will lie to us when we talk to them about our i...
    . This is easily avoided by not mentioning your idea at all, but rather focusing on the problems that the customer is facing.
  • Doing this is the easiest and biggest improvement you can make to your customer conversations.
  • Eventually, you will have to talk about your idea, but doing so too late is much less problematic than doing so too early.
  • Together with When talking to customers about your startup, talk about specifics in the past rather than hypotheticals in the futureWhen talking to customers about your startup, talk about specifics in the past rather than hypotheticals in the future

    By inquiring about concrete occurrences of a problem in the past (describe the last time you had this problem), you will get a lot more useful information than if you rely on statements "this ha...
    , it gets really hard for customers to lie to you during customer conversations. Robert Fitzpatrick would say these conversations pass the "Mom-Test" (not even your mom would lie to you)