When talking to customers about your startup, talk about specifics in the past rather than hypotheticals in the future

  • By inquiring about concrete occurrences of a problem in the past (describe the last time you had this problem), you will get a lot more useful information than if you rely on statements "this happens to me often" or "I will definitely use this".
  • Customers are usually bad at accurately portraying the severity of a problem through their statements. If you catch them using words like "always” or “usually” or “never", that means that you should look for more specific information.
  • Also, similar to When talking to customers about your startup, talk about their life instead of your ideaWhen talking to customers about your startup, talk about their life instead of your idea

    [[When talking about our startup idea, it is in peoples interest to give positive feedback regardless of what they think ]]. This is easily avoided by not mentioning your idea at all, but rather...
    , this prevents them from (subconsciously) lying to make you feel better. This guideline is also part of the "Mom-Test" from Book - The Mom Test.. How to talk to customers and learn if your business is a good idea when everyone is lying to youBook - The Mom Test.. How to talk to customers and learn if your business is a good idea when everyone is lying to you

    Metadata:

    author: Rob Fitzpatrick

    title: The mom test: how to talk to customers and learn if your business is a good idea when everyone is lying to you

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