When having early customer conversations, always ask at least one question that has the potential to destroy your business

  • As Robert Fitzpatrick from Book - The Mom Test.. How to talk to customers and learn if your business is a good idea when everyone is lying to youBook - The Mom Test.. How to talk to customers and learn if your business is a good idea when everyone is lying to you

    Metadata:

    author: Rob Fitzpatrick

    title: The mom test: how to talk to customers and learn if your business is a good idea when everyone is lying to you

    Dat...
    puts it: "Every time you talk to someone, you should be asking a question which has the potential to completely destroy your currently imagined business"
  • Following this rule of thumb automatically makes us look for useful information about our customers instead of asking for opinions and compliments
  • Similarily, the author states: It's not a valid lead until you gave them the opportunity to reject you
  • This is similar to the Falsifiability CriterionFalsifiability Criterion

    Introduced by Karl Popper in his "critical rationalism"
    As proving hypotheses is impossible in most cases, we should focus our scientific progress on setting up and trying to disprove hypothes...
    from scientific theory. We want to test the hypothesis if our business idea is valid by trying to falsify it.