To validate if a customer or partner is interested in your solution, try asking for a commitment of some sort

  • To make sure the other party is interested in your offering, try to ask for either commitment or advancement. You can define them as follows:
  • Commitment: They are giving up something they value such as time, reputation, or money
  • Advancement: They are moving to the next step of your funnel (closer to a sale) or offer a warm intro
  • Book - The Mom Test.. How to talk to customers and learn if your business is a good idea when everyone is lying to youBook - The Mom Test.. How to talk to customers and learn if your business is a good idea when everyone is lying to you

    Metadata:

    author: Rob Fitzpatrick

    title: The mom test: how to talk to customers and learn if your business is a good idea when everyone is lying to you

    Dat...
    highlights this fact, as When talking about our startup idea, it is in peoples interest to give positive feedback regardless of what they think When talking about our startup idea, it is in peoples interest to give positive feedback regardless of what they think

    As mentioned in [[Book - The Mom Test.. How to talk to customers and learn if your business is a good idea when everyone is lying to you]], people will lie to us when we talk to them about our i...
    . Compliments are free, making them a bad piece of commitment.
  • If you are not getting a lot of useful information from a meeting, you can still try to save it by getting commitment at the end.
  • Tim Ferris also raises this point in Book - The 4 Hour Work WeekBook - The 4 Hour Work Week

    Metadata:

    author: Timothy Ferriss
    title: The 4 Hour Work WEEK - Escape the 9-5, live anywhere and join the new rich.




    , claiming you can gauge interest by changing your question from "would you be interested in this" to "I have some with me, would you like to buy it?"