There is a framework for slicing down your customer segment

  • Book - The Mom Test.. How to talk to customers and learn if your business is a good idea when everyone is lying to youBook - The Mom Test.. How to talk to customers and learn if your business is a good idea when everyone is lying to you

    Metadata:

    author: Rob Fitzpatrick

    title: The mom test: how to talk to customers and learn if your business is a good idea when everyone is lying to you

    Dat...
    proposes a framework of 6 questions that can be repeated in order to zoom in onto the customer segment that you are targeting.
    • Within this group, which type of this person would want it most?
    • Would everyone within this group buy/use it, or only some of them?
    • Why do they want it? (e.g. What is their problem or goal)
    • Does everyone in the group have that motivation or only some of them?
    • What additional motivations are there?
    • Which other types of people have these motivations?