Book - The Mom Test.. How to talk to customers and learn if your business is a good idea when everyone is lying to you proposes a framework of 6 questions that can be repeated in order to zoom in onto the customer segment that you are targeting.
- Within this group, which type of this person would want it most?
- Would everyone within this group buy/use it, or only some of them?
- Why do they want it? (e.g. What is their problem or goal)
- Does everyone in the group have that motivation or only some of them?
- What additional motivations are there?
- Which other types of people have these motivations?