The process of customer conversations should be a quick one

  • Even though the Book - The Mom Test.. How to talk to customers and learn if your business is a good idea when everyone is lying to youBook - The Mom Test.. How to talk to customers and learn if your business is a good idea when everyone is lying to you

    Metadata:

    author: Rob Fitzpatrick

    title: The mom test: how to talk to customers and learn if your business is a good idea when everyone is lying to you

    Dat...
    might seem like customer conversations should require an intense amount of planning, however, it advocates taking action quickly.
  • Taking action:
    • Spent an hour max preparing your conversations
    • Talk to customers until you stop getting new information (if you are still getting mixed results after 10 conversations, your customer segment is probably too broad)