The point of early customer conversations is to give us concrete information about their lives and worldviews

  • As Rob Fitzpatrick mentions in Book - The Mom Test.. How to talk to customers and learn if your business is a good idea when everyone is lying to youBook - The Mom Test.. How to talk to customers and learn if your business is a good idea when everyone is lying to you

    Metadata:

    author: Rob Fitzpatrick

    title: The mom test: how to talk to customers and learn if your business is a good idea when everyone is lying to you

    Dat...
    , the goal of customer conversations is to find out more about the customer's lives. We want to learn about their problems, cares, constraints, and goals in order to better understand if our solution fits their needs.
  • This information helps us improve our ideas, products and marketing.
  • Therefore, it makes sense to almost exclusively focus on the problems of the customers instead of our own solution.