The modern startup team: Hipster, Hacker and Hustler

  • AKQA’s CTO Rei Inamoto coined the iconic triplet of startup founders:
  • A Hipster, the designer and creative genius
  • A Hacker, leading the technological development of the product
  • A Hustler, handling the business side of the business, operations, sales and marketing
  • A lot of startups have a combination of these tropes split among their founders
  • Steve Jobs (Hipster and Hustler) and Woz (Hacker)