The first thing to ask yourself when planning customer conversations is how to get warm intros

  • Conversations are much easier when you know the person or get an introduction through a mutual friend that establishes your credibility and reason for being there in the first place
  • This idea was brought up by Book - The Mom Test.. How to talk to customers and learn if your business is a good idea when everyone is lying to youBook - The Mom Test.. How to talk to customers and learn if your business is a good idea when everyone is lying to you

    Metadata:

    author: Rob Fitzpatrick

    title: The mom test: how to talk to customers and learn if your business is a good idea when everyone is lying to you

    Dat...
    , which named two important sources of warm intros
    • advisors/investors in the industry
    • professors - they get their funding from industry folks who are excited about new projects by default
  • Therefore, one of your first priorities when looking at customer conversations should be figuring out what resources you can use to get these warm intros