If someone has not looked for a solution to a problem of theirs, they are unlikely to be interested in your solution

  • When a customer tells you about a problem, be sure to ask them if they have already looked for a solution for that problem. If not, it is likely that they do not care that much about the problem.
  • Robert Fitzpatrick from Book - The Mom Test.. How to talk to customers and learn if your business is a good idea when everyone is lying to youBook - The Mom Test.. How to talk to customers and learn if your business is a good idea when everyone is lying to you

    Metadata:

    author: Rob Fitzpatrick

    title: The mom test: how to talk to customers and learn if your business is a good idea when everyone is lying to you

    Dat...
    puts it bluntly: "If they haven't looked for ways of solving it already, they're not going to look for (or buy) yours."
  • However, if that is the answer, it still makes sense to dig a bit. Is the “problem” not actually that big of a deal or are they fundamentally different from your ideal customers?