If it is unclear which feature to build next, your customer segment is too broad

  • Even when developing the product, having a clear customer segment in mind is important as it reduces friction. When there is a clear picture of the customer that is being targeted, it becomes easy to argue about features.
  • Book - The Mom Test.. How to talk to customers and learn if your business is a good idea when everyone is lying to youBook - The Mom Test.. How to talk to customers and learn if your business is a good idea when everyone is lying to you

    Metadata:

    author: Rob Fitzpatrick

    title: The mom test: how to talk to customers and learn if your business is a good idea when everyone is lying to you

    Dat...
    illustrates this fact by saying that "Every debate over a new feature could be won by claiming, “Well, those guys would love it.” The reverse argument could be made to prevent any feature’s removal."