Good customer segments are who-where pairs

  • To keep it simple, think of customer segments as who-where pairs. "Who are they, where can I find them?". This idea stems from Book - The Mom Test.. How to talk to customers and learn if your business is a good idea when everyone is lying to youBook - The Mom Test.. How to talk to customers and learn if your business is a good idea when everyone is lying to you

    Metadata:

    author: Rob Fitzpatrick

    title: The mom test: how to talk to customers and learn if your business is a good idea when everyone is lying to you

    Dat...
  • After using There is a framework for slicing down your customer segmentThere is a framework for slicing down your customer segment

    [[Book - The Mom Test.. How to talk to customers and learn if your business is a good idea when everyone is lying to you]] proposes a framework of 6 questions that can be repeated in order to zo...
    , you should be able to track down your customers by using these questions:
    • What are these people already doing to achieve their goal or survive their problem?
    • Where can we find our demographic groups?
    • Where can we find people doing the above workaround behaviors?
  • If you are having trouble locating your customers, you need to keep slicing.