Getting customer conversations gets easy once you realize that people love to talk about their problems

  • It's like Book - The Mom Test.. How to talk to customers and learn if your business is a good idea when everyone is lying to youBook - The Mom Test.. How to talk to customers and learn if your business is a good idea when everyone is lying to you

    Metadata:

    author: Rob Fitzpatrick

    title: The mom test: how to talk to customers and learn if your business is a good idea when everyone is lying to you

    Dat...
    states: The only thing people love talking about more than themselves their problems.
  • Therefore, as long as it's a topic the customer cares about, you can find an excuse to talk about it without ever mentioning your idea in the first place.
  • Dale Carnegie talks about similar themes in Book - How to win friends and influence peopleBook - How to win friends and influence people

    Metadata:

    author: Dale Carnegie
    title: How to win friends and influence people




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