Email lists are the most reliable way to build and retain an audience

  • I stumbled upon this in Book - Show Your WorkBook - Show Your Work

    Metadata:

    author: Austin Kleon
    title: Show your work! 10 ways to share your creativity and get discovered




    , but the entire internet is full of people praising the email newsletter as a connection point to their audience.
    • Ali Abdaal talks about this and Tom Scott has also started his very own newsletter.
  • Social media platforms have three big disadvantages to this:
    • Not everyone uses every platform. Nearly every working professional uses email.
    • They can disappear at any point in time.
    • Algorithms limit your reach, while email will reach most of you audience reliably.
  • The model how monetizing an email newsletter is incredibly simple:
    • Provide something of value for free.
    • Ask for emails.
    • When you have something to sell, send an email.

Is this still up to date in the age of centralized web 2.0? What about audiences that do not use email (students)?