Early customers of startups are crazy in a good way

  • Book - The Mom Test.. How to talk to customers and learn if your business is a good idea when everyone is lying to youBook - The Mom Test.. How to talk to customers and learn if your business is a good idea when everyone is lying to you

    Metadata:

    author: Rob Fitzpatrick

    title: The mom test: how to talk to customers and learn if your business is a good idea when everyone is lying to you

    Dat...
    raises the point that the first few customers of any startup are crazy.
    1. Your product is probably still bad
    1. The likelihood that you are going out of business soon is very high
  • Yet, they will STILL buy it, because they really, really, really want what you are building. Deep emotional investment is a great indicator of this.
  • This fact makes them great for gathering feedback, as they deeply care about the problem that you are solving.
  • Kevin Hale of Y Combinator also talks about this idea, stating that early pricing should be high, as early adopters are most likely the most desperate.