Customer conversations only address market risk, not product risk

  • Related:
  • Customer conversations only serve to mitigate market risk. They are independent of your ability to actually deliver the product.
  • Video games are a prime example of something that is entirely product risk. Of course people want to have fun, but you have to make your game fun.
  • Book - The Mom Test.. How to talk to customers and learn if your business is a good idea when everyone is lying to youBook - The Mom Test.. How to talk to customers and learn if your business is a good idea when everyone is lying to you

    Metadata:

    author: Rob Fitzpatrick

    title: The mom test: how to talk to customers and learn if your business is a good idea when everyone is lying to you

    Dat...
    divides it nicely:
    • Product risk — Can I build it? Can I grow it?
    • Market risk — Do they want it? Will they pay? Are there enough of them?
  • To put it bluntly: If you cannot build the product, conversations are useless. Also, if you run out of money, conversations are useless.