Customer conversations are a lot easier when being framed as a casual chat

  • Book - The Mom Test.. How to talk to customers and learn if your business is a good idea when everyone is lying to youBook - The Mom Test.. How to talk to customers and learn if your business is a good idea when everyone is lying to you

    Metadata:

    author: Rob Fitzpatrick

    title: The mom test: how to talk to customers and learn if your business is a good idea when everyone is lying to you

    Dat...
    mentions repeatedly that it is much easier to get information from customers when they see the conversation as a casual chat rather than a meeting.
  • Across the book, certain rules emerge from this simple fact:
    • In person is better is calling
    • No recording is better than recording
    • Not mentioning your idea is better than mentioning your idea
    • Not selling is better than selling