A significant amount of engagement on social media is quid pro quo

A lot of the attention we get on social media is not others being inherently interested in our lives, but rather them acknowledging our things in the (unspoken) expectation that we will acknowledge theirs. Cal Newport paints this exchange in Book - Deep Work.. 3 Rules for Focused Success in a Distracted WorldBook - Deep Work.. 3 Rules for Focused Success in a Distracted World

Metadata:

author: Cal Newport
title: Deep Work: rules for focused success in a distracted world




as follows: "You like my update, I will like yours".

When we look towards influencers building a following, this quid pro quo behavior seems to grow even stronger. If we are honest with ourselves, If you want followers, be someone worth followingIf you want followers, be someone worth following

This sounds simple enough, but it is a mantra we need to keep reminding ourselves of. Companies fail at this with their marketing, teens fail at this with wanting to have more followers and we f...